Big things are on the horizon for tourism in our region.
This October, we’re unveiling a brand-new website—and with it, a fresh new identity. The Greater Merrimack Valley Convention and Visitors Bureau is evolving into Revolutionary Valley.
This new name isn’t just a rebrand. It’s a reflection of who we’ve always been—and who we’re becoming. From the battlefields of Lexington and the literary legacies of Concord and Walden Pond to the mills and music of Lowell, the communities in our region have sparked change, challenged norms, and shaped culture for centuries.
Revolution is in our roots—and in our future.
We’re proud to represent 21 vibrant cities and towns—from Acton to Wilmington, and everywhere in between. Each has its own story to tell, and this next chapter invites residents and visitors alike to explore them in new, meaningful ways.
The new website will make it easier to discover local events, explore curated travel experiences, and learn what makes each community in the Greater Merrimack Valley truly revolutionary. You’ll also see more stories that celebrate the people, places, and histories that make this region unlike anywhere else.
Stay tuned for the launch in September—and thank you for being part of the journey. The past inspires us. The future drives us. And together, we are Revolutionary Valley.
